Apple earnings suggest the iPhone 18 launch strategy is really working
<div class="feat-image"><img src="https://9to5mac.com/wp-content/uploads/sites/6/2026/11/Apple-earnings-show-the-iPhone-18-launch-strategy-is-really-working.jpg?quality=82&strip=all&w=1600" /></div><p class="wp-block-paragraph"><a href="https://9to5mac.com/2026/11/02/apple-reports-q4-2026-earnings/" target="_blank" rel="noreferrer noopener">Yesterday’s AAPL earnings report</a> revealed record revenue for a September quarter, and within it was an arguably even more significant record: <a href="https://9to5mac.com/guides/iphone/" target="_blank" rel="noreferrer noopener">iPhone</a> revenue.</p> <p class="wp-block-paragraph">That’s because this year’s quarter only includes just <a href="https://9to5mac.com/guides/iphone-18-pro/" target="_blank" rel="noreferrer noopener">two n...