CIRP: iPhone 12 Pro Max was the best selling iPhone in Q3 as buyers avoid ‘smaller, older models’

Following last month’s launch of the iPhone 13 lineup, new data from analysts at Consumer Intelligence Research Partners (CIRP) shows that trends suggest iPhone buyers are “replacing phones more quickly,” despite more iterative year-over-year improvements.

The data covers calendar Q3 2021, which includes only two days of availability for the iPhone 13 lineup. Nonetheless, CIRP says that the models still captured “meaningful sales.”

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