Google starts ‘Get The Message’ campaign to pressure Apple into RCS on the iPhone

For the past year, Google has been increasingly calling out Apple for not adopting RCS (Rich Communication Services) on the iPhone. Meant to replace SMS/MMS, it has a number of technical advancements that would improve the messaging experience between Android and iOS users. Google is now launching a “Get The Message” pressure campaign in hopes that Apple will change its mind on RCS.

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