Apple GPT won’t be a customer feature anytime soon [Opinion]

News that Apple has developed its own generative AI model – dubbed Apple GPT – caused a little flurry of excitement yesterday, with John Gruber noting that it caused AAPL’s stock price to briefly spike by 2.7%

Even investors seemed to quickly realise that the news doesn’t mean much, however, as most of that gain was lost by the end of the day …

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