Analyst believes Apple will ‘absorb most of the cost’ of tariffs, but price hikes still coming

Massive tariffs imposed by President Trump on the rest of the globe went into effect today. Amidst significant economic uncertainty, many are wondering what this means for the cost of goods in the US—including Apple’s products like the iPhone. One analyst lays out Apple’s tariff response options, and his belief that costs may not rise too badly for consumers.

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