A $1,399 starting price for the iPhone 18 Pro doesn’t seem credible, even for Apple

<div class="feat-image"><img src="https://9to5mac.com/wp-content/uploads/sites/6/2026/07/iphone-18-pro-concept.jpg?quality=82&#038;strip=all&#038;w=1600" /></div><p class="wp-block-paragraph">We know for sure that <a href="https://9to5mac.com/guides/aapl/" target="_blank" rel="noreferrer noopener">Apple</a> will increase iPhone prices when the <a href="https://9to5mac.com/guides/iphone-18-pro/" target="_blank" rel="noreferrer noopener">iPhone 18 Pro</a> launches next month. The company exempted existing iPhones <a href="https://9to5mac.com/2026/06/25/apple-price-increases-mac-ipad-more/" target="_blank" rel="noreferrer noopener">when it increased prices</a> across the board to reflect higher memory prices, but that was only ever going to be a temporary reprieve.</p> <p class="wp-block-paragraph">However, two sources are now suggesting that the starting price of this year’s Pro models <a href="https://9to5mac.com/2026/07/31/iphone-18-pro-may-launch-at-1399-starting-price-per-report/" target="_blank" rel="noreferrer noopener">will be $1,399</a> – and I find it hard to believe even Apple would go that far …</p> via You searched for iphone - 9to5Mac https://ift.tt/egMGphK