Apple prepares for iPhone 18 Pro and Ultra launch by expanding its reach

<div class="feat-image"><img src="https://9to5mac.com/wp-content/uploads/sites/6/2026/08/iphone-18-pro-mockup-fi-new-color.jpg?quality=82&#038;strip=all&#038;w=1600" /></div><p class="wp-block-paragraph">Apple is gearing up for a more focused and potentially much more expensive iPhone launch this fall.  </p> <p class="wp-block-paragraph">For starters, the cheaper base iPhone 18 is being saved for spring. That leaves the more expensive Pro models and Apple’s first foldable iPhone Ultra to carry September, with higher-than-usual starting prices expected.</p> <p class="wp-block-paragraph">Here’s how Apple is already preparing to make the sticker shock more palatable for new customers and upgraders.</p> via You searched for iphone - 9to5Mac https://ift.tt/3LQDOfE