25% of US adults are interested in the iPhone Ultra – but won’t pay for it

<div class="feat-image"><img src="https://9to5mac.com/wp-content/uploads/sites/6/2026/03/iphone-fold-mockup-blue.jpg?quality=82&#038;strip=all&#038;w=1600" /></div><p class="wp-block-paragraph">Sometimes a headline is the complete inverse of the real news in the story, and that’s the case with a new survey measuring interest in the upcoming <a href="https://9to5mac.com/guides/iphone-ultra/" target="_blank" rel="noreferrer noopener">iPhone Ultra</a>. The headline says 75% of US adults aren’t interested in a folding iPhone, while the real surprise is that as many as 25% are.</p> <p class="wp-block-paragraph"><a href="https://9to5mac.com/guides/aapl/" target="_blank" rel="noreferrer noopener">Apple</a> shouldn’t get too excited by the results, however, as willingness to pay was way, <em>way</em> less than the price we’re expecting the company to announce …</p> via You searched for iphone - 9to5Mac https://ift.tt/vsqX3Q8