Apple earnings suggest the iPhone 18 launch strategy is really working

<div class="feat-image"><img src="https://9to5mac.com/wp-content/uploads/sites/6/2026/11/Apple-earnings-show-the-iPhone-18-launch-strategy-is-really-working.jpg?quality=82&#038;strip=all&#038;w=1600" /></div><p class="wp-block-paragraph"><a href="https://9to5mac.com/2026/11/02/apple-reports-q4-2026-earnings/" target="_blank" rel="noreferrer noopener">Yesterday’s AAPL earnings report</a> revealed record revenue for a September quarter, and within it was an arguably even more significant record: <a href="https://9to5mac.com/guides/iphone/" target="_blank" rel="noreferrer noopener">iPhone</a> revenue.</p> <p class="wp-block-paragraph">That’s because this year’s quarter only includes just <a href="https://9to5mac.com/guides/iphone-18-pro/" target="_blank" rel="noreferrer noopener">two new iPhone models</a> compared to the four released last year … </p> <a data-layer-pagetype="post" data-layer-postcategory="aapl,iphone-18,iphone-18-pro,opinion" data-layer-viewtype="search" data-post-id="1077127" href="https://9to5mac.com/2026/11/03/apple-earnings-suggest-the-iphone-18-launch-strategy-is-really-working/#more-1077127" class="more-link">more…</a>via You searched for iphone - 9to5Mac https://ift.tt/2XtmuDY